About the publisher
About True Level Media
An independent publisher of Connecticut trade directories, founded in 2026 and based in Wethersfield.
What we publish
True Level Media publishes independent, ranked directories of home improvement and trade contractors in Connecticut. Eight directories are planned in total, one per trade, each covering the state rather than a town. Two are live and the rest open in September and October 2026.
Every directory ranks contractors using a published method built on public customer reviews. Rankings are not sold. Sponsored placement is not offered today, and if it launches it will be labeled as paid, sit outside the ranked list, and leave scores untouched. Listings are re-checked monthly, and listing is free for the contractor, who has to do nothing to be included and nothing to stay.
Why it exists
Search a Connecticut town and a trade and look at what comes back. Aggregators ordering results by their own advertising relationships. Template networks running one thin page per town, with a toll-free number and no address. Pages built for another state that happen to share a town name with ours. None of them tell a homeowner whether a ranking was earned or bought.
The alternative we wanted did not exist, so we are building it: a method anyone can read, a named editor who signs off, and a real address on every page.
Office of record
True Level Media
1245 Silas Deane Highway, Suite 204
Wethersfield, CT 06109
Who edits it
Dana Whitfield is the Editor. Dana sets the scoring rules, signs off each directory before it publishes, and handles corrections and disputes directly. When a contractor emails about a listing, that email reaches Dana.
One named person is the whole editorial team, and that is stated rather than dressed up. There is no team grid on this page because there is no team to photograph, and inventing one on a site arguing for verifiability would be self-defeating.
What we are honest about
True Level Media was founded in 2026. The first directories are launching this year. That means no customer testimonials, no star ratings of our own, no review counts, no awards, no press coverage, no certifications, and no years-in-business figure. None of those will appear here until they are real.
The company is a partnership between operators in the United States and Malaysia, with the Connecticut partner holding the US presence and the published Wethersfield address.
Editor
Dana Whitfield
The commercial relationship, stated
A directory that hides a commercial relationship is exactly the thing this publisher exists to be an alternative to, so ours is on the page rather than in a footer.
Ownership disclosure
True Level Media's Connecticut partner also operates a lead-generation business that sells leads to contractors in some of the trades these directories cover, and some contractors listed here are its clients.
This has no effect on scores or rankings. The ranking engine has no access to client status, and a client contractor is scored on the same public review data as every other listing.
The full version, including how paid surfaces would be handled if they ever launched, is on our editorial standards page.