You do not need to do anything
If you have found your business on one of the True Level Media directories, here is the short version: there is nothing to sign up for, nothing to claim, nothing to respond to, and nothing to pay.
Listing is free. Staying listed is free. There is no upgraded tier, no verified badge you can buy, and no account waiting for you. If you read no further, that is the part that matters.
Where the data came from
Listings are compiled from public sources. In practice that means two things:
- Public customer reviews, including Google Business Profile reviews. This is the evidence the ranking is built from, and it is the same evidence any homeowner can read for themselves.
- Your own website, where you have one. Anything taken from a contractor’s own site is treated as a self-description and marked as not independently verified, because that is exactly what it is.
Nobody submitted your business, and no competitor did either. A directory that only listed businesses that opted in would not be a directory of the trade; it would be a directory of businesses with a marketing department.
What a listing shows, and what it does not
A listing shows what your business is called, roughly what work it does, and where it operates, plus a position produced by the published method. That position is built from public reviews, weighing sentiment, star rating, volume, recency, and completeness, with an adjustment that stops a handful of reviews from outranking a long record. The whole thing is set out on how we rank contractors.
A listing is not an endorsement, a certification, a warranty, or a claim about your licensing status. We do not perform, broker, guarantee, or insure contracting work, and nothing in a listing should be read as us vouching for a job.
Why we list businesses that never asked
This is the question contractors ask most often, and it deserves a direct answer rather than a policy statement.
A directory built only from businesses that opted in is not a directory of a trade. It is a directory of businesses with the time and the marketing budget to fill in forms, which systematically favors larger operations over the two-truck outfit doing better work in the same town. A homeowner reading that list would think they were seeing the field. They would be seeing the subset that markets.
Compiling from public sources avoids that. The evidence used is evidence customers published themselves, on platforms built for exactly that purpose, and it is available to anyone who cares to look. We are organizing what is already public and applying a stated method to it, not disclosing anything a contractor kept private.
The trade-off is that some businesses find themselves listed without warning, which is why the removal route is free, unconditional, and carries no penalty. If being indexed is not for you, one email settles it.
Nobody will call you
We do not sell anything to contractors and we do not run an outbound sales operation. You will not get a call about your listing, a follow-up about a “profile upgrade”, or an email offering to move you up the page.
That is not a courtesy, it is a structural fact: there is no product to sell you. If it ever changes, any paid surface will be labeled as paid, will sit outside the ranked list, and will not affect a score. That commitment is written into our editorial standards, not left as an intention.
If someone contacts you claiming to sell placement on one of our directories, it is not us.
How to improve your position honestly
There is one route, and it is the same route that produced your current position: public customer reviews.
Do good work, and ask the customers you did it for to describe it publicly. Volume helps, because the method treats a long record as stronger evidence than a short one. Recency helps, because recent reviews say more about how you work now. Detail helps, because a review that describes the job, the timeline, and the outcome carries more than “great job, thanks”.
What does not help: paying anyone, advertising anywhere, or contacting us. There is no lever here to pull.
If something is wrong, or you want off
Both are free and both are handled by a person.
Email hello@truelevelmedia.com with your business name, the directory, and what is wrong. We aim to act within five business days, faster for anything legal or regulatory. If you want your business removed entirely, say so and it comes off, with no penalty and no note left behind.
The full process, including what happens when you disagree with a score rather than a fact, is on corrections and removals.